Creative Brief:

GET active individuals 
WHO currently have with athlete’s foot 
TO consider using Dr. Scholl’s Instant Cool Athlete’s Foot Treatment Spray
BY showing that Dr. Scholl's Instant Cool Athlete’s Foot Treatment Spray provides instant relief (for burning, itchy, scaly feet)

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*Dr. Scholl's campaign designed in collaboration with my MEJO 371 peer, Evan Black