Creative Brief:

GET classic Millennials 
WHO need a signature scent that lasts
TO realize DedCool's "scent superiority"
BY showing that DedCool is the perfect base layer for their signature scent

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Your personality is a curated composition of layers. Constantly evolving through the passage of time, and influenced by experiences, taste, experiences, and emotions. Although your personality is constantly changing, your base layers are what make you, you. Build your base with DedCool. #BuildYourBase

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*Campaign created in collaboration with my MEJO 490 peer, Evan Black