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Liquid IV

Creative Brief:

GET college students
WHO need a cure for their hangovers
TO realize the benefits of drinking liquid IV
BY showing that drinking Liquid IV after a night out is crucial to avoiding scaries the next morning

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*Campaign created in collaboration with my MEJO 490 peer, Camille Knab

Activation: Condom Dispenser​

  • Partnership with Durex

  • Will be placed in bathrooms on college campuses, and in the bathrooms of bars/restaurants near college campuses

  • Both Durex condoms and re-branded Liquid IV in condom packaging will be available for free via the dispensers

  • Targets college students when they need protection for a night out most

  • Will be rolled out right before "Back to School" season, when large amounts of students are returning to college towns

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Activation: Packaging Re-Brand​

  • Partnership with Durex

  • "Protection Prep" duo

    • Features an equal amount of Durex condoms and Liquid IV packages​

    • Sold in the same box, will alternate as seen in photo to the left​

  • Will be available for purchase at drugstores and other major retailers (Target, Walmart, etc.)

  • Will be rolled out during "Back to School" season, along with other elements of the campaign

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