The goal of creating this marketing campaign was to communicate the mission of the popular athleisure brand, Madhappy. Many of Madhappy's target customers are not familiar with the brand's mission to celebrate the ups and downs of life, as well as encourage conversations surrounding mental health. Furthermore, even fewer are aware of the resources which Madhappy provides in order to make their mission a reality. If implemented, this campaign would hopefully increase brand awareness and bring Madhappy more success in making their mission a reality.